Is your website performing and converting at its highest capacity? Have you been racking your brain trying to figure out a way to broaden your audience to increase the overall reach of your products and services?
Well, one way to ensure that you are reaching the largest amount of your target audience is to make sure that your website is digitally accessible to people with special needs.
Digital Accessibility is the ability of a website, mobile application, or electronic document to be easily navigated and understood by a wide range of users, including those users who may have visual, auditory, motor, or cognitive disabilities.
If your website is in compliance with the Digital Accessibility guidelines, you are providing equal access and equal opportunities to people with disabilities which then allows those individuals to participate in common online consumer activities such as: online shopping and participating in web memberships.
Allyable prides itself on helping businesses just like yours to create the most digitally accessible websites and applications. Our processes are cutting edge, easy to follow, and automated which will free up your time to do what you love the most in your business, versus having to worry about website accessibility and compliance.
Here are our Top 3 Tips about “How To Start Making Your Website More Digitally Accessible Today!”
#1: Update Missing Alt Tags.
Alt tags are important for SEO (Search Engine Optimization), however, did you know that screen readers will read your alt tag to the person browsing as well? Make it a priority to review all of the alt tags on your website. Ask yourself, are your alt tags descriptive enough? Does your websites message and mission come through on a screen reader easily?
If you aren’t confident about answering those questions then it is time to have your website reviewed as soon as possible.
If your answer is no, then there is a large chance that you are not meeting the World Wide Web Consortium (WC3) accessibility requirements, and you could be alienating certain customers.
#2: Focus on Low Contrast Ratio.
When is the last time you reviewed your Low Contrast Ratios?
Contrast ratios define the luminance between two colors – think black text on a white background (high contrast ratio) vs white text on a white background (no contrast ratio). To be in compliance the WC3 requires a minimum contrast ratio of 4.5 to 1 to ensure users with visual impairments can read text on a site.
If you are unsure of where you stand with this, no need to fret. We can check and adjust this for you.
#3: Update Missing Form Labels.
Your website’s main goal should be to promote interaction from current and potential customers. One popular way to do this is the use of forms. Are your forms set up so that individuals with disabilities can navigate them? Visually disabled individuals typically do this using a screen reader, but in order for it to work seamlessly your HTML labels need to be very descriptive and associated with form control.
To start your journey on having your company become a leader in the digital accessibility field, head to www.allyable.com. Let us help you open up limitless opportunities for your customers.